THE HASHTAG TALK
Is it because I'm staring?
Or is the momentum of LOCAL really steaming ahead all around the US?
I'm not sure of the answer, but I am seeing more FB messages promoting and more people talking about the BUY LOCAL movement than ever before in my life.
Jill Spitz, managing editor of the The Arizona Daily Star, recently initiated a website/FB page that, in part, highlights cool locally owned businesses, charities, and entertainment. I call it new age hippie stuff. http://tucson.com/thisistucson/ BTW, Jill is one of the most connected people I know in Tucson; I think she exemplifies healthy place attachment. She invests astounding time and energy in local entities that matter to her, such as the progressive Tucson Chinese Cultural Center and her son's unique charter school (all I did when my girls went to the same school was show up...an attitude that perhaps flows over into why I never felt very attached to Tucson)
A little more traditional, I think, is how my new friend Sherry Abraham shines light on local business at the other end of Albuquerque from us through her connections with the Town Council and the Edgewood Chamber of Commerce. Ribbon Cuttings. Promotions on Facebook. Fun Events.
On a wider scale, the Independence Business Alliance and affiliates have ramped up LOCAL campaigns all across the country. Among other things, they initiate events Like Small Business Saturday, Buy Local Month...and did you know there's now even a
RECORD STORE DAY?
Rio Rancho can start celebrating this because an old ABQ record store was re-invented in RR when Cristy Records opened the door here on Nov 17. The goal is to promote New Mexico artists though the store is also a museum for musical history. Sounds like a happy place for bohemians and boomers alike!
Research indicates that MORE PEOPLE ARE BUYING LOCAL AND IT MATTERS. The IBA website notes that "a 2015 survey of more than 3000 business owners, independent business in communities with a long-term “buy local and independent campaign” reported revenue growth of 9.3%, nearly double the 4.9% increase for independent businesses not served by such efforts." http://www.amiba.net/buy-local-campaigns/
Did you notice?
Local businesses INCREASED revenue in 2015
EVEN
EVEN
WITHOUT THE BUY LOCAL HULLABALOO.
But WITH IT, the revenue was more than twice as much!
So I'd say social media, personal examples,
and research converge to show that
the mushrooming of the local movement is real,
and I would likely see it a lot
even if I were not looking at the faces of it.
BUT...is it good to get a "ticket to ride" on this fast moving LOCAL train?
That depends on WHY you're riding.
No doubt, buying local circulates money around the local economy, and gives governments more funds to create better living conditions for all citizens. Like all the parks in Rio Rancho!
Based on that, local IS win-win. Mostly.
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BUT....I'm riding this train because I want to attach to my new community, and BUY LOCAL is one way Melody Warnick's book "The Art and Science of Loving the Place You Live" indicates I can start to make PLACE ATTACHMENT. Local, when it all aligns right, makes me FEEL HAPPY. It makes me want to STAY here.
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If the reason for your ticket is to cut expenses,
I'd advise jumping off the caboose.
For me and for now, PLACE ATTACHMENT supersedes the full ride of financial savings programs such as Dave Ramsey's Financial Peace University.
Sorry, but LOCAL does not equal
short-term FRUGAL.
It just doesn't.
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